What is Digital Printing...

Digital printing is an alternative printing process to offset. It involves the reproduction of digital images onto paper. It is generally used for short run prints and for customisation of printed media.

It differs from traditional printing in several ways:

• Every print can be different
  (Variable Data Printing)
• Less wasted chemicals & paper
• Toner used instead of Ink
• Toner is adhered to the paper using a heated fusion process
• Less set up time
• No film or plates are used

Advantages of the digital process is variable data printing and that it offers quicker turnaround times due to its minimal press set up.

• Every print must be the same
• Chemicals & papers are used in setup
• Ink is used instead of toner
• The ink absorbs into the paper
• Longer set up time
• Seperate plates are used for each page
• Cost effective for large runs
• Better image quality

The most important advantage of offset printing is that it offers substantial cost savings on large runs compared to the digital print equivalent.